// PROTOCOL DOCUMENT // PRIVACY

Privacy Policy

K55™ (“K55“, “we“, “us“, or “our“) operates k55.co.in and is committed to protecting the privacy of every person who visits our website, creates an account, places an order, signs up for our transmissions, or otherwise interacts with us (collectively, “you“).

This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have over your information. It applies across our website, checkout flows, account system, email and SMS communications, and any related services operated by K55. By using k55.co.in you consent to the practices described in this Policy. If you do not agree, please do not use the site.

K55™ is operated from India, and this Policy is drafted to comply with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, the Consumer Protection Act, 2019, and applicable GST and e-commerce norms. For visitors from outside India, we apply equivalent standards of care.

1. INFORMATION WE COLLECT

We collect two categories of information:

1.1 Personal Information you give us voluntarily. This is information that can identify you as an individual. We only collect it when you choose to provide it, and only for the purpose for which you provided it. It may include:

• Name, billing address, and shipping address (when placing an order or requesting delivery)
• Email address and mobile/phone number (for order updates, account access, and — with your consent — marketing transmissions)
• Gender and size preferences you voluntarily provide (for fit guidance; optional)
• Account credentials (username/email and a password you create)
• Order notes, support messages, reviews, or any content you send us directly
• Payment-related identifiers (we do not store full card numbers on our servers — see Section 5)

1.2 Non-Personal Information collected automatically. When you browse k55.co.in, we and our service providers automatically receive certain technical information that does not, on its own, identify you as an individual. This may include:

• IP address and approximate geographic location (country/region/city)
• Device type, operating system, browser type, screen resolution, and language preference
• Referring website, pages visited, time spent, click behaviour, and exit page
• Date and time of access, host/service provider information
• Cart contents and abandoned-checkout state (used to help you recover unfinished orders)

This data is used in aggregate to understand how visitors use the site, fix bugs, improve performance, and optimise our designs and product assortment.

2. HOW WE USE YOUR INFORMATION

We use the information we collect only for specific, legitimate purposes, including:

• Processing, producing, fulfilling, and delivering your orders (including sending order confirmations, dispatch notifications, tracking links, and delivery updates by email and — where you have provided your number and consented — SMS/WhatsApp)
• Managing your account, verifying your identity, and processing login and password-reset requests
• Processing payments and issuing refunds
• Responding to your customer-support messages, return/exchange requests, or complaints
• Sending you marketing emails or SMS about new drops, restocks, and promotions — but only if you have opted in. Every marketing message includes a one-click unsubscribe/opt-out link, and you can opt out at any time
• Preventing fraud, abuse, chargebacks, and unauthorized transactions
• Analysing site traffic and performance so we can improve the website, product lineup, and checkout experience
• Complying with legal obligations (tax records, GST invoicing, consumer-protection disclosures, court orders, and lawful requests from government authorities)

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

3. WHO WE SHARE YOUR INFORMATION WITH

We keep your information confidential except in the following limited circumstances:

3.1 Service Providers that make our operations possible. We share only the minimum information necessary with carefully selected third-party vendors who help us run k55.co.in. These providers act only on our instructions and are bound by confidentiality obligations. They include:

• Payment processors and gateways (e.g. Razorpay, Stripe, PayU, or similar) — to securely charge your card/UPI and handle refunds
• Production, fulfilment, and shipping partners — who print/pack your order and deliver it. These partners receive your name, shipping address, phone number, the SKU and size ordered, and — where you opt in — a short gift message. They need this information to print the shipping label and deliver the parcel. They are not permitted to use your information for their own marketing
• Email/SMS service providers — to send transactional and (with consent) marketing messages
• Hosting, analytics, security, and fraud-prevention providers — for uptime monitoring, performance analytics, CDN delivery, and abuse detection
• Account/login system provider — to power the My Account sign-in, sign-up, and password-reset flows on the site

3.2 Legal and safety disclosures. We may disclose your information where we believe in good faith that disclosure is necessary to: (a) comply with applicable law, regulation, court order, or enforceable governmental request; (b) enforce our Terms of Service, including investigating potential violations; (c) detect, prevent, or address fraud, security, or technical issues; or (d) protect the rights, property, or safety of K55™, our customers, or the public.

3.3 Business transfer. If K55™ is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will notify you by email and/or a prominent notice on the website before personal information becomes subject to a different privacy policy.

3.4 Aggregated / de-identified data. We may share anonymised, aggregated statistics (for example, “60% of orders come from Maharashtra”) publicly or with partners for analytics or marketing purposes. This data cannot be linked back to any individual.

4. COOKIES & SIMILAR TECHNOLOGIES

We use cookies — small text files stored on your device — and similar technologies (local storage, pixel tags) for the following purposes:

• Essential cookies: to keep you logged in, remember your cart, remember cookie-consent choices, and secure checkout. These cannot be turned off.
• Functional cookies: to remember your preferences (currency, size filters, region).
• Analytics cookies: to understand how visitors use the site (page views, drop-off points, error rates). We may use tools such as Google Analytics, Microsoft Clarity, or similar providers in privacy-friendly configurations.
• Advertising cookies (only with your consent): to show you relevant K55™ ads on platforms like Meta, Google, or Instagram, and to measure campaign performance. These are only set if you accept them via our cookie-consent banner.

You can control or delete cookies through your browser settings at any time. Disabling cookies may affect functionality such as staying logged in or maintaining your cart. You can manage non-essential cookies anytime from the cookie-preferences link in the site footer.

5. PAYMENTS & CHECKOUT

All payment transactions are processed through PCI-DSS-compliant payment gateways. Your full card number, CVV, and UPI PIN are entered directly on the payment provider’s secure pages — we never see or store your full card details on k55.co.in servers. The gateway shares with us only a transaction identifier, payment status, and masked card information (e.g. “XXXX-XXXX-XXXX-1234”) so we can reconcile the order and issue refunds.

6. COMMUNICATIONS FROM K55™

• Transactional messages (order confirmation, dispatch SMS, tracking, password reset, replies to support tickets) are sent as part of providing the service and do not require a separate marketing opt-in.
• Marketing transmissions (new drops, restocks, discounts, lookbooks) are only sent if you opt in. Every such message contains a clear “Unsubscribe” link and an opt-out for SMS. You can also opt out at any time by emailing us.
• We will never send you communications from unrelated third-party brands.

7. ACCOUNT SECURITY & PASSWORDS

If you create a K55™ account, you are responsible for keeping your login credentials (email and password) confidential. Do not share your password with anyone. Notify us immediately at support@k55.co.in if you suspect any unauthorised use of your account.

8. DATA SECURITY

We implement commercially reasonable technical and organisational security measures designed to protect personal information from unauthorised access, alteration, disclosure, or destruction. These include HTTPS encryption across the site, hashed passwords, access controls, secured servers, and regular updates.

However, no method of transmission or storage over the internet is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security. Any transmission of personal information to k55.co.in is done at your own risk.

9. DATA RETENTION

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, tax, and consumer-dispute obligations:

• Order records: retained for the period required under GST, tax, and consumer-protection laws (generally up to 7–8 years after your last order), so we can issue invoices, handle returns, and resolve disputes.
• Account information: retained while your account is active and for a reasonable period after account closure for legal and fraud-prevention purposes. You may request deletion of your account at any time (see Section 10).
• Marketing lists: retained until you unsubscribe.
• Support correspondence: retained for up to 3 years after the last message, to maintain context if you contact us again.
• Analytics logs: retained in identifiable form for up to 26 months, then aggregated or deleted.

10. YOUR RIGHTS OVER YOUR DATA

Subject to applicable law (and in particular the DPDP Act, 2023 for users in India), you have the right to:

• Access — request a copy of the personal information we hold about you.
• Correction — request that inaccurate or incomplete information be corrected (you can also update most details from the My Account page).
• Erasure — request deletion of your personal information, subject to our legal obligations to retain certain records (e.g. tax invoices).
• Withdraw consent — at any time where processing is based on consent (for example, marketing emails). Withdrawing consent will not affect the lawfulness of processing carried out before withdrawal.
• Grievance / complaint — lodge a complaint with our Grievance Officer (see Section 14) or with the Data Protection Board of India if you are unsatisfied with our response.
• Nominate — nominate another person to exercise your rights in the event of death or incapacity, in accordance with the DPDP Act.

To exercise any of these rights, email privacy@k55.co.in with the subject line “Data Rights Request”. We will respond to verifiable requests within 30 days. We may need to verify your identity before actioning certain requests.

11. CHILDREN’S PRIVACY

K55™ sells streetwear intended for adult purchasers, and k55.co.in is not directed to children under the age of 13 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at privacy@k55.co.in and we will delete it promptly.

12. THIRD-PARTY LINKS

The site may contain links to third-party platforms (Instagram, YouTube, payment gateways, courier tracking pages, etc.). We do not control the privacy practices of those sites. We recommend you read the privacy policy of any external site you visit after leaving k55.co.in.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. The updated version will be posted on this page with a revised “Last Updated” date. If changes are material, we will provide a more prominent notice (e.g. a banner on the site or an email). Continued use of k55.co.in after an updated policy takes effect constitutes acceptance of the revised terms.

14. GRIEVANCE OFFICER & CONTACT

For questions, concerns, complaints, or data-rights requests regarding this Privacy Policy or our handling of your personal information, please contact our Grievance Officer:

Grievance Officer: K55™ Privacy Team
Email: privacy@k55.co.in
Support: support@k55.co.in
Response time: Within 30 days of receipt of a verifiable complaint.
Jurisdiction: Hyderabad, Telangana, India